Impossible Foods, Sweet Farm Leaders Kick Off New Speaker Series

Palo Alto Humane Society

The Palo Alto Humane Society is joining with farm and animal sanctuary Sweet Farm to launch a new virtual speaker series, “Humane Planet: Thought Leaders for a Sustainable World” – and its first event will be a conversation between Impossible Foods CEO Pat Brown and Sweet Farm co-founder Nate Salpeter.

Their talk, “Scaling Animal Advocacy through Tech and Innovation,” will be held online from 2:30 to 3:30 p.m. on Saturday, Nov. 13. Sue Klapholz, vice president of nutrition, health and food safety at Impossible Foods, will moderate the conversation and the speakers will take questions from the audience afterward. The speaker series is inspired and sponsored by ZOOM Marketing Corp. and is open to all free of charge.

Pat Brown, CEO of Impossible Food

The new speaker series will feature inspirational entrepreneurs, scientists and thought leaders who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet, said Palo Alto Humane Society Executive Director Carole Hyde. The series supports the nonprofit’s aims to alleviate the suffering of animals, increase public sensitivity to animal-welfare issues, and elevate the status of animals in our society. PAHS also offers a variety of educational programs for kids of all ages, as well as pet therapy, emergency veterinary financial assistance and other resources.

The lectures in the series will be held on a quarterly basis through 2022, Hyde said. PAHS also plans to record each event and post the videos online in order to make them accessible to as many viewers as possible.

“We started the series with tech and innovation in animal agriculture because of the enormous impacts animal agriculture has on climate, as well as the inhumanity of animal-processing systems,” said Hyde. “The greatest ethical issues we face are how we treat the planet and all those who live on it.”

Nate Salpeter, Co-founder of Sweet Farm

Based in Redwood City, Impossible Foods is famous for its “Impossible Burger” and other products that have helped push plant-based meat alternatives into the mainstream. The company says it is “on a mission to transform the global food system and reduce the impact of climate change by making delicious, nutritious, and sustainable meat, fish, and dairy products from plants.”

Sweet Farm in Half Moon Bay was founded as a place of education, inspiration, and innovation. By linking farm-animal rescue, climate education, veganic agriculture, and the technology that is sustainably disrupting food and agriculture production, the nonprofit aims to create a more compassionate and sustainable world.

For more information or to register online to attend “Scaling Animal Advocacy through Tech and Innovation,” go to or